Vice President Product Management, Roofing and Waterproofing
Andover, MA
Full Time
Executive
Innovative Chemical Products Group (ICP Group) is a leading formulator and manufacturer of specialty coatings, adhesives, and sealants serving the construction and industrial end markets. ICP Group is comprised of market leading brands known for innovation, quality, and performance. Founded in 2015 and supported by a lean corporate team, ICP Group has scaled rapidly through organic and acquisition growth into one of the largest coatings, adhesives, and sealants companies in North America. ICP Group is headquartered in Andover, MA and has manufacturing and distribution sites throughout North America, Latin America, UK, Europe and the Asia Pacific region.
ICP Group is seeking a dynamic Vice President of Product Management to elevate and lead the Product Management function within our Roofing Division. This individual will oversee five product lines, including roofing coatings, underlayments, driveway sealers, and accessories that complement the division’s offerings. The role also involves supporting a dual-channel go-to-market strategy—big box retail catering to DIY customers and distribution channels targeting professional contractors.
The Vice President will drive product innovation, oversee new product launches, and cultivate strong partnerships with customers and end users to fuel growth and market expansion. This role will emphasize implementing best practices to optimize inventory levels, enhance product marketing efforts, improve working capital efficiency, and increase profitable sales. Additionally, they will lead the pricing team and ensure product offerings remain aligned with evolving market trends.
Key responsibilities include optimizing the product portfolio across price, volume, and mix while developing actionable go-to-market strategies that prioritize key opportunities and align with overarching business objectives. The Vice President will play a pivotal role in driving margin growth through the prioritization and commercialization of new products. This includes translating business unit strategies into impactful commercial programs, strengthening the company’s “commercial muscle,” and ensuring alignment between sales efforts and strategic goals.
In this role you will be responsible for the following:
Requirements:
ICP Group is an Equal Employment Opportunity (EEO) employer and welcomes all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, sex, color, national origin, age, disability, veteran status, genetic data, or religion or other legally protected status.
ICP Group is seeking a dynamic Vice President of Product Management to elevate and lead the Product Management function within our Roofing Division. This individual will oversee five product lines, including roofing coatings, underlayments, driveway sealers, and accessories that complement the division’s offerings. The role also involves supporting a dual-channel go-to-market strategy—big box retail catering to DIY customers and distribution channels targeting professional contractors.
The Vice President will drive product innovation, oversee new product launches, and cultivate strong partnerships with customers and end users to fuel growth and market expansion. This role will emphasize implementing best practices to optimize inventory levels, enhance product marketing efforts, improve working capital efficiency, and increase profitable sales. Additionally, they will lead the pricing team and ensure product offerings remain aligned with evolving market trends.
Key responsibilities include optimizing the product portfolio across price, volume, and mix while developing actionable go-to-market strategies that prioritize key opportunities and align with overarching business objectives. The Vice President will play a pivotal role in driving margin growth through the prioritization and commercialization of new products. This includes translating business unit strategies into impactful commercial programs, strengthening the company’s “commercial muscle,” and ensuring alignment between sales efforts and strategic goals.
In this role you will be responsible for the following:
- Develop and Implement Product Category Strategies: Drive growth, geographic expansion, and product enhancements across all categories, ensuring alignment with the company’s strategic objectives.
- Establish Pricing Strategies: Maximize profitability while enabling sales growth and maintaining market competitiveness through effective pricing strategies.
- Cross-Functional Collaboration: Partner with key stakeholders across R&D, Sales, Finance, and Operations to implement a cohesive product management framework that ensures effective planning, coordination, and success across the Roofing business unit.
- Build and Manage a Product Management Team: Lead and influence a team that thrives on customer interaction, embraces innovation, and champions a data-driven, "listen-and-learn" approach to execution, fostering a high-performance culture.
- Competitive Strategy Development: Conduct in-depth customer, competitive, and market assessments to identify opportunities for growth, providing the business with a competitive advantage in each product category.
- Product Development Best Practices: Provide extensive training on product development cycles, product introduction, life cycle management, and financial/market analysis to ensure adherence to best practices.
- Influence Organizational Commitment: Drive commitment across the organization to support the product management strategy, including aligning the board of directors and senior leadership.
- Lifecycle Alignment: Establish alignment across the division on the roles of each function throughout the product life cycle process, ensuring smooth execution from concept to launch.
- Formulate Objectives and Strategies: Collaborate on the development of objectives and strategies for the business while driving all functional areas to achieve optimal outcomes for the division.
- Cultivate a Collaborative and Innovative Culture: Promote a culture focused on collaboration, customer interaction, and innovation, reinforcing a data-driven, consultative approach to execution.
- Product Launch and Financial Management Training: Provide extensive training on best practices for product launches, inventory management, category management, and financial analysis to ensure successful market execution.
- Maintain Key Stakeholder Relationships: Foster strong relationships with key stakeholders in sales, operations, and other functional areas, ensuring alignment and promoting a collaborative organizational culture.
Requirements:
- Ten or more years of progressive product management experience in a building products environment, with roofing experience being essential.
- A hands-on management style suited for a middle-market, highly dynamic environment. Experience in an entrepreneurial, private equity-backed company is a plus.
- Extensive experience in developing product strategies and roadmaps, collaborating with cross-functional teams to enhance customer solutions and drive revenue growth. Familiarity with strategic planning processes is required.
- Expertise in product marketing with a focus on developing go-to-market strategies, positioning, and messaging that effectively communicate the value of products to target audiences. This includes experience in driving awareness and demand generation for products within the roofing and building products sectors.
- Strong experience in dynamic pricing management, adapting pricing strategies in response to market trends, customer demands, and competitive actions. Ability to balance profitability with market penetration and growth objectives.
- A data-driven approach to product management, using analytics to assess market performance, customer feedback, and product success. Deep understanding of customer needs and market dynamics, with the ability to leverage insights to drive product innovation and competitive differentiation.
- Strong leadership and influence, with the ability to collaborate and align cross-functional teams across product management, sales, marketing, and operations.
- Familiarity with digital tools, technologies, or trends that are transforming the product management landscape in the building products sector.
- A track record of driving innovation and managing change within an evolving business environment.
- Results-oriented, highly organized, and able to manage multiple rapidly changing priorities in a fast-paced environment.
ICP Group is an Equal Employment Opportunity (EEO) employer and welcomes all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, sex, color, national origin, age, disability, veteran status, genetic data, or religion or other legally protected status.
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